The importance of responsive website design as a ranking factor!

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The importance of responsive website design as a ranking factor!

We are now experiencing a mobile-first era and are gradually drifting towards a mobile-first index. This is because smartphones and tablets have taken the electronic world by a storm which is going to rage for years to come. In this environment, responsive web design is no longer an innovation. Instead, it has become a crucial aspect of an effective web strategy.

What is responsive website design?

Before we dive into further details, let’s take a quick look at what a responsive web design actually is. It is a website that automatically adapts itself to the screen it is being used on, regardless of the type of device. Such a design is transforming the way businesses build their online presence.

Why must you invest in responsive website design?

Responsive website design helps you rank highly in Google. And here’s why:

Cost effective – Maintain a separate website for each type of device be an extremely expensive Endeavor. Thus, a responsive web design helps you save money by investing in a single website.

Flexible – Changes to responsive web design can be made easily and quickly. Hence, such flexibility allows you to fix problems on time and retain your potential leads.

Better user experience – A responsive web design eliminates the need for scrolling and zooming with quicker content viewing. Thus, it offers an improved user experience and helps you leave a solid first impression.

SEO boost – Google favors those websites which are compatible with mobile devices. Thus, a responsive design can boost your search engine results.

Embrace a responsive web design

If you are convinced and ready to invest in responsive web design and are looking for a competent web design company in Kolkata, check out our responsive design success stories. Mindedge Solutions is the leading web development company in Kolkata. You are also welcome to contact our experts for further information.

 

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