The significance of off-page SEO!

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The significance of off-page SEO!

Off-page SEO is used to improve a website’s ranking in the results pages of search engines. It primarily deals with backlinks/incoming links to a website and its promotion. These activities are conducted beyond the boundaries of a website. It is an effective technique to drive quality traffic to a website.

The importance of off-page SEO

  • Off-page SEO is indicative of the perception that people have of your website.
  • Off-page SEO grants larger business exposure. Higher rankings in search engine results lead to more traffic, more links, and more social media mentions.
  • Off-page SEO helps a website gain better page ranks. The better the page rank, the more important the website will grow for a search engine.

The important techniques of off-page SEO

Let’s take a look at the three most common and most effective techniques of off-page SEO.

Link building: Any wise businessman would choose quality over quantity any day. The source of links pointing to your website is far more important than their numbers. Artificial links are tricks of black hat SEO which can lead search engines to penalize you. Hence, it’s always advisable to create natural links to your website.

Social media: Social media platforms enable a business to expand its reach beyond all kinds of boundaries. In these times, a social media profile is a crucial aspect of any business. The links generated from social media to a website can boost SEO and help it gain a better rank.

Social bookmarking: This is a very effective technique of drawing larger traffic to a website. Depending on the niche, the right websites can be found out to promote content. Reddit, Scoop, Delicious, are some of the best websites for the said purpose.

Trust only the best for your off-page SEO needs

If you want a professional to take care of your off-page SEO needs and are looking for a prominent SEO company in Kolkata, you should team up with MindEdge Solutions. Our team of highly experienced professionals strives to offer the best SEO services in Kolkata and know exactly what needs to be done to boost your business and add to your bottom line.


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