The Integration Plan Of Facebook Is Going To Take The Social Media Landscape By A Storm

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The Integration Plan Of Facebook Is Going To Take The Social Media Landscape By A Storm

With the growing relevance of social media marketing services in Kolkata and elsewhere, businesses need to be aware of the changes that are about to take place in the social media landscape. So, as a leading social media marketing company in Kolkata, we at MindEdge Solutions have put together this piece of article for your knowledge.

As you may or may not know, social media giant Facebook has announced its plans of integrating its messaging services, Facebook Messenger, with Instagram and Whatsapp. The platforms will continue to be separate and distinct apps, but the services will be connected to enable the messages to move between platforms.

How Facebook’s big plan will bring about change in the social media landscape ?

Like the two sides of a coin, Facebook’s upcoming project also has some advantages as well as some disadvantages. Let us take a look at the changes that would be brought about in 2020.

Pros

The following changes could help digital marketers to move forward.

• Chatbots: It’s super annoying for businesses to make separate bots for Whatsapp, Instagram, and Messenger. With this update, businesses will be able to save time by creating a single bot to communicate with their customers regardless of the messaging platform being used.

• The alternative to email: Merging these three enormously popular applications would create a messaging service that could potentially turn out to be a rival of email.

Cons

The following limitations could hinder the positive changes to this project.

• Internal strife: This effort of Facebook has caused by a lot of internal strife. The founders of Whatsapp and Instagram have abruptly left Facebook last fall after Zuckerberg began weighing in more. Whatsapp employees have also reportedly clashed with Zuckerberg over the integration plan.

• The issue of data privacy: The plan has already started raising questions of data privacy regarding how user information may be shared between the services. Merging Facebook and Instagram users to their Whatsapp handles could give pause to those who prefer keeping their use of each app distinct and separate.

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